Introduction: Lawrence Hanley, a former advertising executive at a big technology company, discovered his love for plants when he couldn’t have a pet in his new home. This newfound passion led him to start Desk Plants, an online store offering hard-to-kill plants. As Lawrence embarked on his entrepreneurial journey, he faced the challenge of keeping …
Introduction: Archipelago International, Indonesia’s largest hotel management chain. With an array of properties, from budget hotels to luxurious villas and serviced apartments, Archipelago has been on a remarkable online marketing journey since 2008. Seeking more effective and measurable strategies, they teamed up with the digital marketing agency iProspect Valuklik Indonesia to conquer new heights and …
Introduction Discover how Fattoretto agency’s used SEMRush for SEO optimization efforts transformed MECshopping.it, an Italian e-commerce company, and propelled their organic non-branded traffic. This case study showcases the effective strategies and remarkable results achieved. Background MECshopping faced a significant decline in site traffic and revenue due to previous platform migration issues and lack of SEO …
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