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Digital Marketing Channels: Which is best suited for your business?

Since 1994, online marketing channels have changed how consumers view products and services. As of today, there are more than 4.3 billion active internet users, which presents an appealing opportunity for brands to shift their marketing campaigns online. In the four months that followed, 44% of internet visitors clicked on it, providing the business with …

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Types of YouTube Ads For Small Businesses And When To Use Them?

YouTube was once only known for video content but it has evolved a lot since then. People spend billions of hours on YouTube, making it a video search engine that many people have come to love. YouTube has over 2 billion active users, yes billion with a ‘B’ so it makes sense to advertise here. …

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Why is Competitor Analysis Important? & How to Conduct a Competitor Analysis?

If you operate a small business, you probably think about your competitors a lot. But what should you concentrate on, and what should you do with that knowledge? This is when a competitor analysis could come in handy. It is worthwhile to analyze your competitor at any stage of your business. To put competitor analysis …

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