Growth hacking and SEO (search engine optimization) are two buzzwords that are often used in the world of digital marketing. Even though they are sometimes used interchangeably, they are not the same thing.
Growth hacking, often known as “growth marketing,” refers to using resource-efficient and cost-effective digital marketing strategies to expand and maintain an active user base, make sales, and gain awareness.
Growth hacking is most usually linked with start-ups and small businesses. These are the kind of businesses that don’t have much extra cash to spare yet want results as soon as possible. However, it is a notion that can be scaled to fit the needs of any online business that wishes to sustain the development of an active user base and keep existing users engaged. You can read more about what is growth hacking and how it can help your business here. <insert a link to getting started with growth hacking>
Benefits of growth hacking
You can quickly tell which of your growth hacking techniques are working as you had planned, and which aren’t, as long as you precisely monitor the performance of a hack and use data to influence every choice you make. Keep on with those that seem promising for customer acquisition, but get rid of those that don’t look promising at all.
Growth hacking is based on the principle that whatever resources a business already has should be used in the most efficient manner feasible.
Examples of growth hacking
- LinkedIn – One-click endorsements for existing connections
- YouTube – Making it as easy as possible for people to share YouTube videos on their own sites by providing embed codes
- DropBox – Incentivised ‘refer-a-friend’ tactic to get new users
- Airbnb – cross-posting all new listings on Craigslist for free
The abbreviation “SEO” refers to “search engine optimization,” which is a technique aimed at enhancing the visibility of websites and their positions within the results of organic searches. To understand more about SEO and if your business needs it read this. <insert a link to Is SEO(Search Engine Optimization) important for your business?>
Benefits of SEO
- Organic search results
The listings on a search engine results page (SERP) that are not paid and which the search engine has assessed to be the most relevant to the user’s search query. This may be of help in getting your offering and company off the ground. Imagine if you didn’t have to pay anything, but you were still given first spot to display your company anyhow.
- Quality of organic traffic
You may be able to entice all of the people in the world to your website, but if they are going there because Google has led them to believe that you are a resource for Apple computers when in fact you are a farmer selling apples, then you are wasting your time.
SEO vs Growth Hacking
Growth hacking is applicable to any platform or method that aims to give a shortcut to attaining online growth, in contrast to search engine optimization, which is generally believed to be more of a search engine marketing strategy that can help your business rank on a search engine.
While search engine optimization (SEO) is used to increase the exposure of a website by enhancing the company’s online reputation, growth hacking is the process of quickly expanding a business regardless of the methods used. It is true that SEO strategies include growth as one of their goals, but this growth is often planned for the long term.
Growth hacking and search engine optimization are both effective ways to increase traffic. Regardless, both are quite different and can prove very useful to your business depending on your marketing goals.
Summing things up
In order for startups to be successful, growth hacking and search engine optimization are often used simultaneously. Even if the two have certain similarities, they are not the same thing at all, even though there is some overlap between them.