7 SEO Growth Hacking Strategies for Businesses
Plainly speaking, growth hacking may be described as experiment-focused marketing with the end objective of producing outcomes that are 10 to 100x greater than before. It is not growth hacking to write an article on your blog; growth hacking is to convince one hundred of your readers to publish their own articles or take some action on your website. In order to thrive in the cutthroat competition of the digital age, it is essential to have knowledge of SEO growth hacking.
How does SEO work?
People turn to search engines as their primary resource for getting their questions and concerns answered. Therefore, using growth hacking strategies for SEO has the potential to make your business profitable and successful.
The objective of search engines such as Google, Yahoo, and Bing is to provide users with the most relevant and useful information in response to their searches. Therefore, the quality of search results is taken into consideration when Google algorithm ranks them.
If the algorithm that Google uses “decides” that your website is worthwhile, then you will appear in search results more often.
Without further ado, let’s get the ball rolling here.
SEO Growth Hacking Strategies
Google Featured Snippets are the highlighted entries that appear at the very top of the page that contains the search engine results. They display before the result that came in first place in the search, which means that if you get that location, you’ll see more clicks on your Google page.
The first result is a featured snippet or a rich snippet. This is a great example of a strategy that will allow you to fight harder than your opponent despite the fact that you are in a less powerful position. When a website achieves a featured snippet position, it almost always sees a significant increase in the amount of traffic it receives compared to websites that rank higher than it in the search engine results pages (SERPs).
How to implement this?
Unfortunately, featured snippets are determined by an algorithm, and there is no way to guarantee that your content will be included in one of these snippets. However, you can take a couple of steps to increase your chances to rank for a featured snippet.
- Target appropriate terms
- Identify clear questions
- Provide clear answers
Again these steps can help your chances of raking for a featured snipped but it does not guarantee it.
Backlinks, often known as connections from other websites to your own, are an essential component of search engine optimization (SEO). A website will never be able to make it to the top page of Google’s search results if it does not have any backlinks at all. Obtaining backlinks from other websites’ results is really helpful. And it strengthens your reputation and reliability in Google’s eyes.
So, how can you get more backlinks?
Include your website in relevant directories, such as Google My Business, Yelp, G2, and Capterra, as well as other review sites, small business groups, and websites like AllTop. You should have profiles that provide backlinks to your website in every industry directory that is relevant to your field.
Find websites that will allow you to post as a guest. Send them an email, compose an interesting piece, and be sure to include a number of links to your website in the post. Try Googling your keyword with the phrase “write for us/become an author” to see if there are any chances for guest blogging. Start registering!
You got it correctly. If you connect to other relevant information on your site, it will enhance your SEO efforts.
People have an insatiable need to be acknowledged. When you give credit to others, you help develop connections, which is a kind of karma. If you are able to build a relationship with someone online, that person might be open to the idea of link exchange or a guest post on their website.
Target competitors’ links
If articles are connecting to the other business, there is a good chance that they will link to you as well! Reach out to them, introduce yourself, and discuss your competitor before requesting that they consider connecting to your website instead.
Consider the needs of the reader at every stage of the content creation process. What are people looking for on Google as they make their way toward making a purchase of a product similar to yours?
The technique of researching keywords starts with coming up with ideas and determining probable target search queries. When you have a few keywords that are relevant to you, you should use an SEO software program such as Moz or Ahrefs, to determine how competitive each phrase is and plan content accordingly.
Stay tuned I’ll soon add a comprehensive blog on how to do keyword research
Gain some understanding of the competition. If there is a business in your market that is completely dominating SEO, you may learn certain things from them.
- Check out their website and read their blog for more information. Find out what topics they’re covering with their writing, and there’s a strong probability that you need to be doing the same thing.
- Examine the content that ranks highest on their site. Try to find a pattern if there is any.
Create content for questions
If you are a business that is focused on growth, you should generate content for the next generation of customers rather than for the generation of consumers who came before them. It is imperative that you focus your attention on natural language inquiries, often known as questions that real people are looking for solutions to.
Improve your meta tags
The meta description is a snippet of text that displays in the results of search engines just under the title of the page. This text is intended to provide searchers with a synopsis of the information included on your page.
Here are some pointers to keep in mind while writing an efficient meta description:
- Keep it under 160 characters
- Include your keyword
- Write a compelling description
You can enhance the way search engines understand and portray your website in search engine results pages (SERPs) by using schema, in your HTML code. Schema.org is a semantic language of tags, also known as microdata. You can read about it in detail here.
The markup provided by schema clarifies for the search engine exactly what it is that the content of your website is attempting to say. It transforms data that is not structured into data that is structured. By using schema, the search engine will be able to crawl the website more effectively, which will raise its position while maintaining compliance with other SEO recommended practices.
Research that was conducted by acmqueue found that less than one-third of Google’s search results have a rich snippet that is marked up with Schema. This opens up a tremendous chance for those who are left.
Summing things up
Adopting a mentality of 10x growth is necessary for a growth-hacking SEO strategy. Both your position in the search results and the number of customers you convert may be significantly influenced by growth hacking SEO.
This year, put some of these techniques for marketing and starting a business to the test, and then compare the outcomes to the numbers you’ve had in the past to decide what works best in your particular market. Because of the particular nature of your business, it may take a few different approaches before you find one that is successful for you.