You may have heard that SEO can bring more visitors to your website and help you move up in the rankings, but you may not know how SEO works or where to focus when starting with SEO. Before I tell you how it works and what to do, let’s talk about what SEO means.
What is SEO and How does SEO Helps?
Credits – Simplilearn
SEO stands for Search engine optimization. In simple terms, it is the process of making changes to your website to make it more visible when people use Google, Bing, and other search engines to look for products or services related to your business. The more visible your pages are in search results, the more likely you are to get people to notice your business and bring new and old customers to it.
SEO helps in many ways and some of them are
- Driving more traffic to your website
- Helps in the buying cycle of your customer
- Build credibility for your product or service
- Increases organic leads and much more
Now that you know what SEO is and how it can help, let’s take a closer look at how it works.
How does SEO work?
SEO is a never-ending battle to get more people to look at your website and convince Google that your site is worth sending searchers to. SEO works by changing and updating your website’s design and content in ways that make it more appealing to users and in return google rewards more users to your website.
People use search engines when they have a question and want to find the answer on the internet. Search engine algorithms are computer programs that look for indications to give searchers the exact results they are looking for. Search engines use algorithms to find web pages and decide which ones to rank for a given keyword.
There are three parts to how search engines work: crawling, which is the stage of the discovery stage, indexing, which is the stage of filing, and ranking, which is the stage of retrieval.
Web crawlers are sent out by search engines to find and record information about new pages. These web crawlers are sometimes called “spiders” or “robots.” Their goal is to find new web pages and check back on pages they’ve already been to see if anything has changed or been added.
The next step is to index. When a search engine indexes, it decides whether it will use the content it has crawled. If a search engine thinks a crawled web page is useful, it will add it to its index. This index is used in the last step of ranking.
Ranking is really the most important part. After the crawling and indexing steps are done, only then can ranking happen. Search engines use more than 200 ranking signals to sort and rank content, and they all fall under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization.
What are the types of SEO strategies?
Now that we have an understanding of how SEO works there are a couple of do’s and don’t when it comes to SEO. They are classified as White-hat SEO and Black-hat SEO practices.
A white-hat SEO strategy optimizes your site by following best practices and putting the user first. For example, a white-hat SEO strategy might include making content that helps people, making pages load faster, and putting keywords in the right places in a natural way.
Black-hat SEO is an unapproved and spammy way to optimize your site. For example, you might buy backlinks, copy content from other sites, or even use invisible text to stuff a page full of keywords.
White-hat SEO is the way to go if you want SEO to help your business in the long run. Black-hat SEO may get you results quickly, but in the long run, it will hurt your site by lowering its rank or getting it removed from Google’s index.
Summing Things Up
Optimizing your website for search engines is by no means an impossible task. If you’re not very good with technology, it might be hard for you, but you can always have an SEO strategy to help. With a solid SEO foundation in place and a little patience, the benefits of your SEO strategy should become clear, leading to a better user experience for your customers and more conversions for your business.